At FLEURIT PARFUMS, we craft scents that evoke cherished memories and inspire new ones, embodying pure, authentic elegance. Rooted in traditions of Grasse, France, and infused with American innovation, our fragrances tell unique stories using the finest global ingredients.
Inspired by a realization that many luxury fragrances are just noise—loud and forgettable—we set out to craft authentic, emotional scents. Our mission is to create a "Garde-Robe de Parfum" for those craving meaning over mass-market sameness, reclaiming self expression and creating lasting emotional connections.
We redefine luxury with a laid-back, authentic vibe—effortless, sexy, and real. Each scent in our collection is unique yet designed to layer seamlessly, allowing you to craft your mood daily. Whether feeling energized, confident, or seductive, our approach taps in today's desire for self-expression and authenticity.
Committed to sustainability, our cruelty-free fragrance blend ethically sourced natural and synthetic materials, with eco-friendly packaging. We partner with businesses that share our commitment to quality over quantity, ensuring excellence and creativity are at the heart of everything we do.
Join us at FLEURIT PARFUMS and discover the transformative power of truly exceptional fragrances that celebrate individuality and creativity.
Welcome to the world of FLEURIT PARFUMS
Meet Lynn King, the visionary behind FLEURIT PARFUMS.
Born and raised in New York City, Lynn's passion for fragrance was sparked
by her Eastern European grandmother and family trips to the Caribbean.
Here journey led her from the Fashion Institute of Technology to a two-
decade career in luxury fashion with icons like Giorgio Armani and Hermès.
In Northern California, Lynn found inspiration in the art of winemaking, seeing parallels with perfumery that enchanted her olfactory skills. Creating FLEURIT PARFUMS was a calling, driven by her desire to craft olfactory heirlooms—timeless, sophisticated scents that evoke memories and become cherished legacies.
Now based in the coastal beauty of Carlsbad, California, Lynn contrasts her urban NYC upbringing with serene beach living. She draws from diverse experiences and surroundings to tell unique stories through scent, inviting individuals to express their true selves and transcend fleeting trends.
the FOUNDER, CEO, + CHIEF CREATIVE DIRECTOR
Lynn King
Your spirit, your style, your scent
the CEO OF PCW FRANCE AND perfumer
Xavier Blaizot
Born in Paris, France Xavier’s family has a rich perfumery heritage from Grasse, France. He grew up in the USA and UK, influenced by his family's profession. Xavier earned a Master's in Buisness & Economics from the Ecole de Management de Normandie and gained early experience with Mane and Robertet. He trained at the Perfumery School of Robertet in Grasse under renowned mentors.
Xavier worked in Mexico and the USA, specializing in natural fragrances. His passion for scents is deeply personal, seeing perfumery as an artistic expression. Now CEO of PCW since 2023, he focuses on "haute perfumery" and innovating with natural ingredients while maintaining a creative and technical approach.
the cONTENT CREATOR and face of fleurit
sofia Mertz
Meet Sofia Mertz, the content creator behind the artistry that envelops our brand. With an innate passion for aesthetics and commitment to storytelling, Sofia Mertz has spent much of her adolescent years crafting captivating visual experiences. With a background in photography and graphic design, she treats each project with a uniquely keen eye for detail.
Graduated from UC Santa Cruz, Sofia continues to expand her creative horizons, integrating her love for cinematic storytelling into the world of brand aesthetics. For her, It's about capturing the essence of FLEURIT PARFUMS and ensuring that it resonates deeply with clients and customers. As the face of FLEURIT PARFUMS, Sofia seamlessly embodies the brand's essence, both in front of and behind the camera, creating a harmonious connection between her creative vision and the authentic representation of FLEURIT PARFUMS' spirit.
the photographer
LAURA BRAVO MERTZ
With a profound passion for capturing the raw beauty and empowerment of women, Laura Bravo Mertz is a renowned photographer specializing in boudoir and fashion photography. Her lens tells stories of confidence and self-expression, celebrating the unique essence of each person that gets in front of her lens. With a portfolio that has graced the covers and pages of prestigious publications like Harper's Bazaar, Vanity Fair, Fortune, Variety and Modern Luxury, to name a few, Laura has created a visual narrative that resonates on a global scale. With her eyes through the lens, either at her San Diego studio or on location, she strives to bring out the genuine elegance and strength in every shot, redefining the art of intimate portraiture.
visit solifoto:
visit PCW france:
the Perfumer
Maud chabanis
Perfumer Maud Chabanis was born in the Nimes region of France, where the scents of flowers and perfumes sparked her lifelong passion. Educated at Montpellier with a Master's in Cosmetics Aromas Perfumes Engineering, Maud graduated top of her class in 2012. Starting her career at Romessence, she honed her expertise in raw materials.
Now a perfumer at PCW, Maud brings Lynn's stories to life through fragrance, drawing inspiration from nature to evoke emotions and well-being. For her, perfumery is a daily passion and source of joy.
visit PEPPERED MOTH COLLECTIVE:
At FLEURIT PARFUMS, we craft scents that evoke cherished memories and inspire new ones, embodying pure, authentic elegance. Rooted in traditions of Grasse, France, and infused with American innovation, our fragrances tell unique stories using the finest global ingredients.
Inspired by a realization that many luxury fragrances are just noise—loud and forgettable—we set out to craft authentic, emotional scents. Our mission is to create a "Garde-Robe de Parfum" for those craving meaning over mass-market sameness, reclaiming self expression and creating lasting emotional connections.
We redefine luxury with a laid-back, authentic vibe—effortless, sexy, and real. Each scent in our collection is unique yet designed to layer seamlessly, allowing you to craft your mood daily. Whether feeling energized, confident, or seductive, our approach taps in today's desire for self-expression and authenticity.
Committed to sustainability, our cruelty-free fragrance blend ethically sourced natural and synthetic materials, with eco-friendly packaging. We partner with businesses that share our commitment to quality over quantity, ensuring excellence and creativity are at the heart of everything we do.
Join us at FLEURIT PARFUMS and discover the transformative power of truly exceptional fragrances that celebrate individuality and creativity.
Welcome to the world of FLEURIT PARFUMS
the FOUNDER, CEO, +
CHIEF CREATIVE DIRECTOR
Lynn King
Meet Lynn King, the visionary behind FLEURIT PARFUMS.
Born and raised in New York City, Lynn's passion for fragrance was sparked
by her Eastern European grandmother and family trips to the Caribbean.
Here journey led her from the Fashion Institute of Technology to a two-
decade career in luxury fashion with icons like Giorgio Armani and Hermès.
In Northern California, Lynn found inspiration in the art of winemaking, seeing parallels with perfumery that enchanted her olfactory skills. Creating FLEURIT PARFUMS was a calling, driven by her desire to craft olfactory heirlooms—timeless, sophisticated scents that evoke memories and become cherished legacies.
Now based in the coastal beauty of Carlsbad, California, Lynn contrasts her urban NYC upbringing with serene beach living. She draws from diverse experiences and surroundings to tell unique stories through scent, inviting individuals to express their true selves and transcend fleeting trends.
Your spirit, your style, your scent
THE CEO OF PCW FRANCE and perfumer
XAVIER BLAIZOT
Born in Paris, France Xavier’s family has a rich perfumery heritage from Grasse, France. He grew up in the USA and UK, influenced by his family's profession. Xavier earned a Master's in Buisness & Economics from the Ecole de Management de Normandie and gained early experience with Mane and Robertet. He trained at the Perfumery School of Robertet in Grasse under renowned mentors.
Xavier worked in Mexico and the USA, specializing in natural fragrances. His passion for scents is deeply personal, seeing perfumery as an artistic expression. Now CEO of PCW since 2023, he focuses on "haute perfumery" and innovating with natural ingredients while maintaining a creative and technical approach.
MARKETING & MEDIA CREATOR
sofia Mertz
Meet Sofia Mertz, the content creator behind the artistry that envelops our brand. With an innate passion for aesthetics and commitment to storytelling, Sofia Mertz has spent much of her adolescent years crafting captivating visual experiences. With a background in photography and graphic design, she treats each project with a uniquely keen eye for detail.
Graduated from UC Santa Cruz, Sofia continues to expand her creative horizons, integrating her love for cinematic storytelling into the world of brand aesthetics. For her, It's about capturing the essence of FLEURIT PARFUMS and ensuring that it resonates deeply with clients and customers. As the face of FLEURIT PARFUMS, Sofia seamlessly embodies the brand's essence, both in front of and behind the camera, creating a harmonious connection between her creative vision and the authentic representation of FLEURIT PARFUMS' spirit.
THE PHOTOGRAPHER
laura bravo mertz
With a profound passion for capturing the raw beauty and empowerment of women, Laura Bravo Mertz is a renowned photographer specializing in boudoir and fashion photography.
Her lens tells stories of confidence and self-expression, celebrating the unique essence of each person that gets in front of her lens. With a portfolio that has graced the covers and pages of prestigious publications like Harper's Bazaar, Vanity Fair, Fortune, Variety and Modern Luxury, Laura has created a visual narrative that resonates on a global scale.
With her eyes through the lens, either at her San Diego studio or on location, she strives to bring out the genuine elegance and strength in every shot, redefining the art of intimate portraiture.
visit SOLIFOTO:
visit PCW FRANCE:
the perfumer
MAUD CHABANIS
Perfumer Maud Chabanis was born in the Nimes region of France, where the scents of flowers and perfumes sparked her lifelong passion. Educated at Montpellier with a Master's in Cosmetics Aromas Perfumes Engineering, Maud graduated top of her class in 2012. Starting her career at Romessence, she honed her expertise in raw materials.
Now a perfumer at PCW, Maud brings Lynn's stories to life through fragrance, drawing inspiration from nature to evoke emotions and well-being. For her, perfumery is a daily passion and source of joy.
