Getting dressed is a ritual.
Fragrance should be part of it, chosen with the same care and intention as everything else you put on.
Never loud. Never trend-driven. Always personal.
Fleurit is the story of a life, created through perfume.
Growing up, fragrance was never an accessory. It was as necessary as putting on lipstick or having your hair done. That was just how the women in my family operated. Eastern European women who considered fragrance as essential as anything else they put on. My grandmother, our matriarch, a Russian émigré, worked alongside Germaine Monteil at the height of one of New York’s most celebrated beauty houses. This world was never foreign to me. It was simply second nature.
THE FOUNDER + CCO | LYNN KING
So I decided to make something different. I was looking for something made for a specific kind of person: the kind who moves through the world on their own terms, who wants fragrances that actually says something about who they are rather than follow trends. I
That instinct carried into a nearly twenty year career across Bergdorf Goodman, Giorgio Armani, Ralph Lauren, and Hermès. True lifestyle houses that taught me the difference between something well made and something well marketed. Somewhere along the way, fragrance lost its individuality. At every level of the market, everything started to smell like everything else.
came from sales, PR, and marketing, not perfumery, and I knew exactly what Fleurit had to be: fragrances that were inclusive, made with ingredients I'd never have to apologize for, and distinct enough from each other to layer and wear the way you would style an outfit.
Rooted in traditional French perfumery, with a point of view that is entirely American.
Composed, complex, considered.
Getting dressed is a ritual.
Fragrance should be part of it, chosen with the same care and intention as everything else you put on.
Never loud. Never trend-driven. Always personal.
Fleurit is the story of a life, created through perfume.
Getting dressed is a ritual. Fragrance should be a part of it, chosen with the same care and intention as everything else you put on.
Never loud. Never trend-driven. Always personal.
THE FOUNDER + CCO | LYNN KING
Growing up, fragrance was never an
accessory. It was as necessary as putting
on lipstick or having your hair done. That
was just how the women in my family
operated. Eastern European women who
considered fragrance as essential as
anything else they put on. My
grandmother, our matriarch, a Russian
émigré, worked alongside Germaine
Monteil at the height of one of New York’s
most celebrated beauty houses. This
world was never foreign to me. It was
simply second nature.
That instinct carried into a nearly twenty year career across Bergdorf Goodman, Giorgio Armani, Ralph Lauren, and Hermès. True lifestyle houses that taught me the difference between something well made and something well marketed. Somewhere along the way, fragrance lost its individuality. At every level of the market, everything started to smell like everything else.
So I decided to make something different. I was looking for something made for a specific kind of person: the kind who moves through the world on their own terms, who wants fragrances that actually says something about who they are rather than follow trends. I came from sales, PR, and marketing, not perfumery, and I knew exactly what Fleurit had to be: fragrances that were inclusive, made with ingredients I'd never have to apologize for, and distinct enough from each other to layer and wear the way you would style an outfit.
Rooted in traditional French perfumery, with a point of view that is entirely American. Composed, complex, considered.
Rooted in traditional French perfumery, with a point of view that is entirely American. Composed, complex, wearable, and unique in a way that actually means something. The quality is obvious the moment you open the bottle. That was never up for discussion.
Fleurit is the story of my life, created through perfume.
